New Rules For Selling


24th & 25th May in Reading –  6 & 7th June in London 

***Early bird discount for the first 10 bookings***


Dear Business Owner & Sales Professionals,

      • Are you finding it harder to generate sales leads and qualify prospects?
      • Are you finding it harder to get through to your customers and decision makers?
      • Are you struggling to make sales using your traditional selling methods?

If you answered yes, you won’t be alone. The reason sales people and business owners are finding selling harder and more frustrating than ever before is because we have entered what I like to call ‘The Buyers Evolution’.

Our buyers and customers have more skills, confidence and power than ever before and how the modern day buyer makes a decision to buy is evolving and is going to keep evolving. This means as business owners and sales professionals we need to adopt ‘The New Rules for Selling’, or you risk being left behind.

The New Rules for Selling are very simple; it is how we prospect and sell to the modern day buyer.  

“Extremely thought provoking, content rich workshop that every modern day sales professional would be mad not to attend – Highly Recommended!”- Cathy Lawson, The Continuum Group      

Do the new rules for selling mean that you have to stop using your traditional methods of selling? No, but it does mean that you need to use a blended selling approach- meaning you use the traditional methods that are still working for you. However, to generate more prospects and to win more sales, more often, you also need to adopt, The New Rules for Selling.

The way our customers buy has changed dramatically…..the time to change the way you prospect and sell is NOW!

The New Rules for Selling – Workshop Overview

A 2 day interactive sales development workshop, where I will be revealing how the modern day buying process has changed and how you can create The New Rules for Selling , specifically for your business or sales organisation.

Who should attend? 

  • Business owners or Managing Directors
  • Sales professionals including Telesales Executives, Field sales Executives, Account Managers, Business development managers
  • Futuristic sales managers, HR managers and Learning and Development managers who want  to ensure that their team stay ahead of the selling game and their competitors

Benefits of attending 

  • Gain expert advice and help on how to gwo your business FAST
  • Identify how your modern day buyer prefers to buy
  • Create The New Rules for Selling specifically for your business or sales organisation
  • Create a bespoke lead generation system to generate qualified prospects
  • Discover how to delegate, outsource and automate your lead generation
  • Identify which online platforms are applicable for your business
  • Identify the multiple selling approaches that are suitable for your business
  • Create an online and offline sales strategy for your business
  • Discover how to sell using a blended selling approach
  • Get back in control of your lead generation and sales
  • Get customers calling you instead of you calling them
  • Discover how to run an effective sales meeting & sales call that the modern day buyer responds to
  • Save a lot of time, effort, energy and money by learning how to avoid expensive and timely mistakes
  • Win more new customers, more often

Workshop Agenda overview 

Session one – The New Rules for Selling uncovered

  • Objective for the day
  • Challenges you are facing in today’s rapidly changing market
  • The ‘Buyers Evolution’ explained
  • Why traditional methods of selling are no longer as effective and when to use them
  • The New Rules for Selling Uncovered
  • Why NOW is the time to adapt to ‘The New Rules for Selling’
  • Results you can expect when you do make the change

Session two- How to generate an endless stream of new business enquiries

  • The modern day ‘Buyers transition’
  • The sales strategy you MUST implement to win more customers, more often
  • The new decision making process of the modern day buyer
  • The 7 point online lead generation system
  • ‘Live’ examples which demonstrate how, why and when our customers will buy
  • How to create ‘buyer centric’ messaging
  • Identify ‘what’s hot’ in your marketplace and how to tap into it
  • How to use today’s media to generate an endless stream of new business enquiries
  • How to turn customers that are ‘just looking around’ into qualified prospects
  • How to quickly build a database of prospective customers
  • Identify the low cost, high value lead generation sources that are applicable to your business
  • How to create an automated lead generation system
  • How to use Linked In for prospecting

Session three – How to convert your prospects into high profit sales  

  • How to become your customers trusted adviser
  • How to position yourself as the market leader and the ‘come to person’ in your industry
  • How to talk in a language that your modern day buyers understand
  • How to get prospects using your competitors products or services to make the change over to you
  • How to create an unique value proposition for your products or services
  • How to position yourself as the low risk , high value provider
  • How to win the trust of today’s sceptical prospects
  • How to nurture and build a relationship with the modern day buyer
  • Identify the offers and ‘hooks’ that will encourage your prospects to come offline
  • How to create a targeted follow up sales campaign to qualify prospects that are ready to buy now
  • The new ‘rules of engagement’ for running a successful sales meeting or sales call
  • How to reduce sales objections, stay in control of the negotiation and close the modern day buyer

Session four – How to create, The New Rules for Selling, for your business or sales organisation  

  • A proven sales model that will increase your sales results by at least 33%
  • Create a step by step buying process and align your steps of the sale
  • Why you need to become an expert in your customers business as opposed to being an expert in your product or service
  • Create your bespoke lead generation system that will continuously fill your sales funnel
  • Create a data capture tool that captures prospective buyers details
  • Identify the right incentive and offer to build a qualified prospect database
  • Create a follow up email sequence to qualify prospects into customers
  • Create your online and offline sales conversion strategy
  • Create the new rules for selling specifically for your business or sales organisation
  • Taking action and making it all happen

Your workshop leader 


Fiona Challis

If you haven’t already been to one of my seminars or training events, let me tell you a little about my training style. Firstly, it’s important to note that I am not a text book trainer or a preacher. I give straight up advice that works and the strategies and techniques I introduce you in my workshops, I personally use within my own business.

I don’t claim to be an internet expert, a social media expert and I am the least technical person you will ever meet, so I won’t confuse you with jargon. However, I am an expert in getting inside the mind of your customers and your modern day buyers, and helping you to create a bespoke lead generation and sales strategy that is relevant to your business and that will get you the results you need.

My passion is helping you to get results, and as much as I would love to say that simply attending my workshop will get you the results you need, I know that the real magic happens after the workshop, when you take action and implement the strategies I introduce you to. Therefore, I provide a free follow up mentoring session and unlimited email support after my workshops so that I can personally help and support you when implementing the new rules of selling into your business or sales organisation.

Finally, running a business and selling can be stressful, but I believe that when learning to get better at lead generation and selling to today’s modern day buyer, you should have lots of fun and enjoy it – which is what we will be doing on this one day workshop.

Locations & Date  

  • Reading – Thursday 24th & Friday 25th May
  • London – Wednesday 6th & Thursday 7th June 

How to book  

There are two options for booking ‘The New Rules for Selling’ interactive workshop

Option one: Book online today to attend our next open workshop

Option two: Please email if you would like to discuss how we can tailor this workshop and create an in- house workshop for your sales organisation. Suitable for teams of 5, or more.

What’s included in the workshop fee 

  • Course materials and workbooks
  • Tea, Coffee and light refreshments
  • Buffet Lunch
  • Email and telephone support (as below) from Fiona after the workshop

The Value Add we provide our delegates with after attending 

  • 1 x FREE 60 minute phone follow up mentoring session with Fiona Challis (worth £350)
  • 1 month unlimited email support

Workshop Fee

Full price – £365 + VAT per delegate

***Early Bird booking discount***

Be one of the first 10 to book your place and get 20% Discount

 Only £292 + VAT per person  


Our Guarantee

Our workshop guarantee is very simple, attend the workshop and if by lunchtime you feel that ‘The New Rules for Selling’ are simply not for your business, or you feel that the lead generation and Sales Strategies I introduce you to will not help you to get in front of more prospects, more often, then you simply have to ask for your investment to be returned. There will be no quibbles and every penny will be returned to you.

Next Step and Online Booking Form 

If you would like to book a place on our next open workshop please reserve your seat below.  After booking you will receive a booking confirmation and joining instructions by email.

Forthcoming Workshops

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What previous delegates have said about working with Fiona…   

“Fiona takes a no nonsense sales approach and failure is not an option with her! She is straight talking, doesn’t confuse you with jargon and she delivers it in a simple and easy to understand manner. She will tell you as it is, she is very challenging, very honest and very frank (which to be honest is what I needed), but she does get you the results you need”! – S. Henderson, Business owner

“The knowledge transfer in this course is extremely valuable as it provides a proven methodology for raising the level of performance of both individuals and teams” ~ Sales Manager, BMC Software“With just one technique I increased my database by over 200 leads in 24 hours and have so far converted 30 of those leads which equates to £30,000increase in turnover per year, every year. More will follow. Not bad for just one technique! ~ Wendy Shand, founder of Tots to Travel

“Working with Fiona has transformed the potential of my business into reality. After making a few adjustments to my proposition and marketing methods, sales rocketed and business boomed…this girl is good…No, she is great!” ~ Scott Hodson, OF Software