Linked In Training Workshop

Using LinkedIn for Business with Linked In Expert

Mark White

Come and find out why over 125m business people worldwide and nearly 7m in theUK alone consider LinkedIn to be the pre-eminent business networking platform online. A place where professionals have the ability to connect & network, develop their sales and market themselves, their skills, services and products

Program overview

Using live demos, the Using LinkedIn for Business workshop is designed to ensure that you are best placed to use the power and opportunities of LinkedIn for you and your business, giving you the know-how to market yourself, increase your visibility & reputation and, most importantly, develop new business on it.

We’ll be covering:

• How to get the most out of LinkedIn

• Key considerations when creating a Profile which will market and sell for you

• Developing your network and integrating your current one

• How to best connect with people (and how not to)

• Tools on LinkedIn to promote you and your business

• Targeting prospects using the Advanced Search and other key tools • LinkedIn applications designed to make your life easier

• A recommended weekly LinkedIn routine

… and many more key areas …

Questions are encouraged throughout – the format is a mixture of slides, used to introduce the key areas we are looking at, before then going online to demonstrate the capabilities of the site in live situations.

LinkedIn for Business Workshop Agenda

Our LinkedIn for Business workshop covers the following areas:

i) Introduction to LinkedIn

  • Why LinkedIn is key and its place in the social media and business worlds
  • Setting your LinkedIn strategy
  • Getting your Settings right for you as a business developer

ii) Creating the right profile: the cornerstone of your LinkedIn activity

  • Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
  • Getting to the top of search results on LinkedIn for your target keywords
  • Using the available applications to enhance your visibility and credibility

iii) Developing your network to increase your reach and visibility

  • Methods and approaches to extend your network
  • Using the advanced search facilities to find the potential prospects and target new business
  • How to approach and connect with people – and how not to!
  • Opportunities with the ‘tagging’ function examined

iv) Raising your profile and marketing yourself, your company and services

  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Answers, events, messaging, testimonials and other on site tools

v) Company tools and coordinating activities

  • Setting up and developing a powerful set of Company Pages
  • Listening tools and how to get the best from them
  • Coordination at a company and team level
  • Ensuring all your target areas are covered

vi) Establishing a LinkedIn routine

  • Getting organised and making best use of your time
  • Key activities and how to arrange them
  • LinkedIn Tools to help you achieve this while managing your time

What you take away

The agreed promotional rate for subscribers of Fiona Challis for the LinkedIn for Business Workshop is just £150 + VAT (A Saving of £25 from our standard rate) and includes:

  • 6 Hour workshop covering Using LinkedIn for Business
  • Lunch with other attendees
  • Handout pack containing slides for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 2 weeks email support (for any follow up questions while putting the contents of the session into practice)

Forthcoming workshops are being run inWindsoron:

  • April 18th
  • May 23rd
  • June 21st
  • July 19th

In- house Bespoke training program

While our set courses are designed to give an excellent all round view of the topics they cover, we recognise that in many cases, organisations are looking for something which fits exactly with their changing requirements and staff.

For this reason we also offer the ability to customise a workshop to ensure that it fills your needs as exactly as possible – these Workshops will generally be anything from a half day workshop to a full day workshop according to your own needs and requirements.

While it isn’t quite a “Pick & Mix” situation – some modules need to work together to ensure the information is in context – nevertheless, we do our utmost to ensure that your requirements are met and that you can have the training for your teams that you are looking for.

What you take away

The agreed promotional rate for subscribers of Fiona Challis for the LinkedIn for Business In-house Workshop is just:

–          £1500 + VAT for a full day workshop (A Saving of £250 from our standard rate)

–          £750 + VAT for a half day workshop ( A Saving of £150 from our standard rate)   

Your In-house bespoke training program includes a pre consultation and full program design, plus:

  • 3 or 6 Hour workshop covering Using LinkedIn for Business
  • Handout pack containing slides for note taking
  • Document covering LinkedIn Profile Setup & Optimisation
  • 4 weeks email support (for any follow up questions while putting the contents of the session into practice)

 “Mark has run LinkedIn sessions for me at two clients in the last 3 months, and feedback from participants has been uniformly positive. Unlike other so called Social Media Gurus, all of Mark’s insights and suggestions are in the context of the client’s B2B sales and marketing objectives. Anybody looking at how to use LinkedIn to increase profile and build relationships with market influencers should give Mark a shout.” – Dave Kelly-Hughes – Interim Marketing Director 

“I contacted Mark to deliver training across Linked In for Just IT Recruitment. He was able to tailor the training and be flexible in his approach to fit into our specific business model. Delivery of the training was both engaging and interesting and has really given us a clear goal of implementing our social media strategy. Really knows his stuff and a clear expert in his field.” – Robin Booth – Just IT Recruitment

 How to book your training programme 

Simply complete your details below and select your preferred training option and date.

Once completed a member of Mark’s team will send you a link to a unique booking page and payment page where you can benefit from my agreed promotional rate. 

Payment can be made by Pay Pal, Credit card or Debit Card for an open training program and invoice for a bespoke in-house training program.


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