The single biggest mistake that sales teams can make

The single biggest mistake that sales teams can make

Please answer the following question…

What does your sales organisation/business sell?

If you answered the question by telling me the product or service you are selling, you are making the single biggest mistake in sales and you are losing customers and revenue by doing so!

Let me rephrase the question…

What are customers actually buying from you?

If your answer is still products and services you are not only losing revenue, your customers probably feel that you do not understand them so you are losing potential customers, your sales people are probably getting lots of rejection and lots of objections from your customers and your sales people are probably feeling very frustrated and de motivated.

If your answer this time around was not about your product or service you are still making the single biggest mistake and you are losing customers and revenue, as what you are selling and what your customers are buying, needs to be aligned if you want to achieve increased sales results.

The single biggest mistake that sales teams can make is undoubtedly that they are selling products and services instead of selling what customers are really buying…which is VALUE ADD and the real business benefit.

So why is this the single biggest mistake your sales team can make?

Well it’s simple! If your own sales team can not see the value add that your product or service provides… then how do you expect your potential customers to see it!

{ 1 comment… read it below or add one }

Owain June 5, 2012

Thanks Mike the video is very insightful and inimroatfve.I can see how this will increase my lead generation,and thus increase my closing of my new found prospects.Thank you,and keep-up the excellent work you are doing Oh,Mike I’m sure all the real salespeople who have a deep hunger,not only to close more clients,but to increase their passion as well,when serving the public .Thanks again.