About

Fiona Challis, the UK’s leading Sales Conversion Expert

Author, Sales Expert & Speaker

Fiona Challis, is an expert in helping sales organisations to dramatically increase their sales results. In fact she recently helped one telecommunications company increase their sales results by 400%. 

Fiona has already trained over 10 000 Sales Professionals and business owners and her work on sales and marketing has been widely published and acted upon.

Her first book, ‘How to treble your sales results’ has been described as ‘truly inspirational and full of practical and easy to implement strategies’ by many sales professionals. She followed her first book by launching her own DVD programme, including 33 sales growth strategies for generating highly qualified leads and converting those leads into high profit sales.

After launching her flagship programme, The New Rules for Selling, Fiona quickly became a leading authority on Modern Day Selling and is currently writing her second book, The New Rules for Selling.

Fiona is a highly skilled sales professional herself and developed her sales skills over years of practice. She spent four years at Yellow Pages, initially selling new business and then moving into a sales training role, where she was responsible for training new employees on how to become a top performer in their roles.

Fiona says her days at Yellow Pages have taught her so much about being successful at selling and still uses many of the skills she learnt in her own business today.

In 1999, after getting headhunted and offered a very lucrative deal to move, she left Yellow pages and started her seven year career at McAfee International, the anti-virus and computer software company. Fiona was hired by McAfee to turn an underperforming sales team of 16 people, into a high performing team, and achieved it within her first six months.

As a result of her success she moved up the corporate ladder from a sales manager to European sales director where she was responsible for 120 sales people, selling into the European market place.

Fiona was extremely successful in her time at McAfee and she was the youngest sales director on the worldwide management team. In addition to that, her team consistently won awards for top new business team and best worldwide productivity.

In 2006, when her son was coming to the age of going to school, Fiona decided to establish her own business. Since setting up on her own she has trained thousands of sales professionals and business owners across the UK, Europe and Africa, and helped them to achieve extraordinary results.  

As well as being highly sought after by sales organisations to develop bespoke sales training and sales management development programmes, Fiona  is also a very much in demand motivational speaker at sales conferences and business events. She is a regular speaker for the ISMM, (The Institute of Sales & Marketing Management). She has shared the stage with many leading business authorities such as Doug Richards from Dragons Den, Bev James, CEO of EBA (Entrepreneurs Business Academy) and Jonathan Jay, founder of The Coaching Academy & NABO (The National Alliance of Business Owners).

Sales organisations that have already worked with Fiona are still reaping the rewards of doing so. Clients describe Fiona as inspirational, passionate, highly skilled and very down to earth. Her non nonsense approach, her Irish humour and her dedication to getting results, makes Fiona,  the only choice for your next sales training event or sales conference.